Independent book stores are closing at an alarming rate. Random House wanted to keep the magic of the book store alive.
So we created My Independent Bookshop. It let you recommend the books you love to others which they can then buy through HIVE. It linked each virtual bookshop to an independent one in the real world, so every sale saw them get a kick back too.
It ran for about two years, and was featured in The Guardian, Contagious, The Bookseller and on Good Morning Britain. We also saw authors such as Terry Pratchett, Irvine Welsh and Martha Lane Fox sign up and set up their own shop.
I had great fun working on this. And even went 36 hours without sleep one night/day/night.
My Independent Bookshop: Changing the way we discover books